What is the life of a successful website business owner like?

Have you ever wondered what it’s like to have a website that generates good profits and also helps promote and build your business? In order to know what it’s like, you can step inside the shoes of a successful website owner for a day and see what goes on.

1. Website Statistics – Log in to Google Analytics

• Check on the amount of traffic you received the day before.

• Was it up or down since you last checked?

• Where was the traffic generated from?

• Any ideas for increasing profits with minimal effort?

• If so, implement them into your business plan.

2. Communication – Check Email Early in the Morning

Early in the day, you access your computer and check email for the overnight performance of your website.

• Communication is essential and daily email checks are important.

• Did your website generate new sales leads and if so, how many?

• For e-commerce websites, how many sales were made in the past 24 hours?

3. Check Keyword Rankings – Manually or Using Software

• Does your business rank for major keywords in the top five positions?

• Research how the competition is performing.

• Is anyone new in the top five keyword ranking positions?

• Evaluate their linking strategy and compare it to your own.

4. Pay Per Click Advertising (PPC) – Evaluate Ad Performance

Check your Yahoo Search Marketing and Google Ad Words accounts.

• Did you receive any pay per click advertising conversions?

• What was the cost per action for any conversions?

• Was the cost per action (CPA) profitable?

• Evaluate split testing on text ads.

• Optimize for improved performance.

5. Search Engine Optimization – Evaluate Strategy to Retain Google’s Top Position

You might be in the top Google position now, but you know how competitive it is and that it takes work to stay there.

• Are you on schedule for article syndication for the week?

• Are you on schedule for releasing a weekly press release?

• Have you contacted other site owners about link exchanges?

• Are you using social media marketing to promote your useful and valuable content?

• Evaluate your goals for maintaining your search engine rankings.

6. Website Performance – Using Google Optimizer

• How well is your website performing?

• What is split-testing indicating about site performance?

• What is your website’s conversion rate?

• Implement a new split test for a fresh version of the website’s PPC/money landing page.

7. Content Strategy – New Content Equals Advantage over Competitors

• Have you recently added new content to your website?

• What value building strategies can you implement to increase trust among potential and existing customers?

• Have you added any new tools to your website?

8. Communication – Check Email All During the Day

• Stay abreast of new developments.

• Set assumptions for new leads or sales each half hour.

• If expectations are not met, is everything working properly?

• Is website up and running and are all web forms functional?

• Audit the site to be certain everything is fully functional.

9. Communication – Evaluate Your Email Marketing Plan

• Any new additions to your email list?

• Are you certain what emails new sign-ups will be receiving?

• What is the total number of people on your list?

• Any ideas on something you can send them as a value-add?

• List ways you can build your relationship with your list members.

• Create a new email for your email marketing management system.

10. Website Promotion – Seek New Traffic Sources

• In what ways can you steer more prospective clients into your sales funnel?

• Perform keyword research for new phrases for pay per click advertising

• Research new keyword phrases to optimize for.

• Refresh your banner ads with new designs.

• Implement tracking so you know your return on investment (ROI).

11. Evaluating Potential Growth – More Sales Mean More Costs

• Are you prepared to support the growth of your business?

• What changes are you considering or implementing?

• Are the changes scalable so they can grow with the company?

• Have you considered solutions in the event business increases dramatically overnight?

• What positions do you have to hire for?

• What work can be outsourced?

12. Staying Abreast of New Developments – Reading News

A bookmark folder in your browser contains all the publications you follow regarding online marketing news. You check to see what is new regarding PPC and SEO, especially as it pertains to Google.

• Is there a chance your SEO rank might be affected by any new developments?

• Is there any chance your PPC results might be affected by any new developments?

• Evaluate your strategy and decide on any necessary adjustments.

13. Continued Education and Online Marketing Strategies

Things move fast in the online marketing business, and staying ahead of your competitors requires an ongoing education and implementing new strategies.

• Are your SEO rankings secure?

• Do you have any strategies in place as a backup?

• What controls are in place to keep your company up to date?

• What new knowledge will lead you to be more successful tomorrow?

• Where do you predict the online market is going next?

• How can you learn all you need to know more effectively and efficiently?

Now you have walked in the shoes of a successful website entrepreneur. It’s hard work, but it can be a lot of fun as well.